diff --git a/build/Makefile b/build/Makefile
index c03e0de..b1714a8 100644
--- a/build/Makefile
+++ b/build/Makefile
@@ -7,7 +7,7 @@ LIBS = libtoxcore ncursesw libconfig
 
 CFLAGS = -std=gnu99 -pthread -Wall -g
 CFLAGS += '-DTOXICVER="$(VERSION)"' -DHAVE_WIDECHAR -D_XOPEN_SOURCE_EXTENDED
-CFLAGS += -DPACKAGE_DATADIR="\"$(abspath $(DATADIR))\""
+CFLAGS += '-DPACKAGE_DATADIR="$(abspath $(DATADIR))"'
 CFLAGS += $(USER_CFLAGS)
 LDFLAGS = $(USER_LDFLAGS)